Yet we spend very little time considering the font (or typeface) we use to communicate our messages. However, no matter how vital the content of the speech, a speaker who drones on clearly but monotonously is far less likely to make a lasting impression than someone who speaks with animation and purpose. Do you remember the content of that speech because it was compelling information or because the speaker spoke compellingly? It was probably a bit of both. Think about the last really great talk you listened to.
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